Streaming Data Reveals Older Shows are More Popular Than New Ones

Television shows from more than a decade ago consistently outperformed modern offerings in terms of overall viewership on streaming services in 2023, new Nielsen data reveals.

TV shows from the 90s and 2000s outperformed modern offerings in terms of overall viewership on streaming services in 2023, new Nielsen data reveals.

According to the Nielsen report published at the end of January, the most-watched show of 2023 was “Suits,” a hit legal drama that aired on USA Network from 2011 to 2019. The show experienced a new surge in popularity last year after being added to Netflix and Peacock, where it racked up a combined total of 57.7 billion streaming minutes in 2023.

Other top-ranked shows included ones that premiered between 20 and 30 years ago, like “Gilmore Girls” (2000-2007) and “Friends” (1994-2004), which were both watched for 25 billion minutes. Per Nielsen, the 10 most-viewed shows acquired by streaming platforms also included ‘Bluey” (2018-present), “NCIS” (2003-present), “Grey’s Anatomy” (2005-present), “Cocomelon” (2018-present), “The Big Bang Theory” (2007-2019), “Heartland” (2007-present), and “Supernatural” (2005-2019).

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